Archives for category: Sport Culture


The book is made up of 100 of Max Stevens personal interpretations of the greatest sneaker ever made, the AirMax1. Between the 40 new entries and the behind the scenes content, the book will be almost half entirely new, never before seen content. MAX 100 a Book by Max Stevens


The Teflon Don, Rick Ross, endorses only the freshest of kicks and just recently, he has given Reebok’s Kamikaze IIIs a heavyweight thumbs up. On June 6th, 2011 a track hit the internet entitled “Reebok Back” in which the Maybach Monster promoted the new shoes and urged sneaker junkies to purchase a pair.
The song, sampling the “Tupac’s Back” beat, is a little over three minutes long and features Meek Mill and super-producer Swizz Beatz. The bearded beat buster raps on the hook, “Reebok back/ that’s all they really screamin’ is that Reebok back/ bought the black and the white/ the highs and the lows/ know this is Swizz Beatz edition/ cause them b*tches, they glow/ I mean look at them laces/ only money I’m chasin’/ yeah, they might call them classics/ but for a baller that’s basic/ they screamin’ Reebok back”

However, as entertaining as the song is, the real interesting part about this story is the fact that the shoes were designed by Swizz Beatz himself. For those who don’t know, Beatz is actually a clothing designer, painter, and a shoe designer in addition to being a music producer. A tweet from Beatz last year announced his business venture with Reebok in which he would design and help market a series of limited edition sneakers.
The new shoes were called Kamikaze’s and the original batch sold out in only ten minutes after hitting the market.


Cali Roots Street Wear


Six Feet Down


Another iconic Nike shoe given the Hyperfuse touch, the Air Max 90. Its a clear way for Nike to showcase their core innovation and amazing technology to the more culture orientated sneaker head.

From Day 1 this guy was a true Showman and very humble, 19 years of being a true Superstar!




Mark Cuban is an American entrepreneur. He is the owner of the National Basketball Association’s Dallas Mavericks, Landmark Theatres, Magnolia Pictures and the chairman of the HDTV cable network HDNet.


Nike Air Max is a line of shoes first released by Nike, Inc. in 1987. Since its introduction, Nike has frequently introduced new and updated models in the same product line. The style and branding of the line has made it popular in Hip Hop Culture and other subcultures.


The Monaco Grand Prix is a Formula One race held each year on the Circuit de Monaco. Run since 1929, it is widely considered to be one of the most important and prestigious automobile races in the world, alongside the Indianapolis 500 and the 24 Hours of Le Mans. The circuit has been called “an exceptional location of glamour and prestige”


The relationship between the Raiders and the minority fan base in Los Angeles during the team’s 13 seasons in L.A. (1982-1994). Watching the 1 hour episode just makes you wanna rock a Raiders hat and cruise down Crenshaw Blvd….